Effective date: October 21, 2026
This Privacy Policy explains how Safe Auto Group Inc. (“Safe Auto Group,” “we,” “us,” or “our”) collects, uses, and protects information when you visit safeautogroupinc.com, contact us, request a quote, or receive text messages from us.
Information We Collect
Information you give us. When you fill out a form, request a quote, chat with us, call, or visit one of our locations, we may collect your name, phone number, email address, ZIP code, details about your vehicle (such as year, make, model, and VIN), and details about the service you need.
Information collected automatically. When you use our website, our systems and the services we use may collect basic technical information such as your IP address, browser type, device type, the pages you visit, and the date and time of your visit. Some of this is collected through cookies and similar technologies.
How We Use Your Information
- To respond to your questions and quote requests
- To schedule, confirm, and complete service on your vehicle
- To send service updates, appointment reminders, and account updates
- To send promotions and offers, if you have agreed to receive them
- To keep our website secure and working properly, and to prevent spam and fraud
- To meet our legal and recordkeeping obligations
Text Messages (SMS)
If you opt in to receive text messages from Safe Auto Group, we use your mobile number to send the messages described in our Terms of Use. Message frequency may vary, and message and data rates may apply. Reply STOP to any message to opt out, or reply HELP for assistance.
SMS consent and phone numbers collected for SMS communications will not be shared, sold, rented, or disclosed to third parties for marketing purposes.
How We Share Information
We do not sell your personal information. We share information only as needed to run our business and serve you, for example:
- With service providers who help us operate our website, forms, live chat, and messaging, and who may use the information only to provide those services to us
- With payment providers you choose to use, such as Afterpay, so they can process your payment
- When required by law, or to protect the rights, property, or safety of our customers, our business, or others
Third-Party Services on Our Website
Our website uses a few services run by other companies. They may collect information under their own privacy policies:
- Google reCAPTCHA, to protect our forms from spam
- Google Maps, to show our locations
- Tawk.to, for our live chat
- A reviews widget that displays our Google reviews
Cookies
Cookies are small files stored on your device. We and the services listed above use them to keep the website working, protect our forms, and remember your chat session. You can block or delete cookies in your browser settings, but some parts of the website may not work properly if you do.
How We Protect and Keep Information
We use reasonable safeguards to protect your information. No website or system is completely secure, so we cannot guarantee absolute security. We keep information only as long as we need it for the purposes in this policy or as required by law.
Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from them.
Your Choices
- Text messages: reply STOP to opt out at any time.
- Emails: use the unsubscribe link in any marketing email, or contact us.
- To ask about, correct, or delete the information we hold about you, contact us using the details below.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the effective date above.
Contact Us
Safe Auto Group Inc.
5044 S 27th St, Milwaukee, WI 53221
Phone: (414) 453-0900
Email: contact@safeautogroupinc.com